Rene Furterer Fioravanti Shine Enhancing Shampoo cleanses away excess oils, debris, and excess styling product in order to enhance the natural shine that awaits beneath. Fioravanti alcoholate, a blend of 14 plants, works with vitamin C-rich Acerola Vinegar, to smooth the hair, prevent residue buildup, and protect against hard water damage. This allows the hair to become ultra soft, easier to style, and incredibly shiny.